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Monday, May 18, 2020 | History

1 edition of Call-out research in managing radio stations found in the catalog.

Call-out research in managing radio stations

Call-out research in managing radio stations

  • 29 Want to read
  • 15 Currently reading

Published by National Association of Broadcasters in [Washington, D.C.] .
Written in English

    Subjects:
  • Radio audiences -- Research -- Handbooks, manuals, etc..,
  • Radio programs -- Rating -- Research -- Handbooks, manuals, etc.

  • Edition Notes

    Includes bibliographical references.

    Other titlesManaging radio stations.
    Statementby James E. Fletcher and Roger D. Wimmer.
    ContributionsFletcher, James E., Wimmer, Roger D., National Association of Broadcasters.
    The Physical Object
    Pagination106 p. :
    Number of Pages106
    ID Numbers
    Open LibraryOL22355310M

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Call-out research in managing radio stations Download PDF EPUB FB2

Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves, and received by a radio receiver connected to another antenna.

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These are focus groups (used by percent of the stations), auditorium testing (used by percent), call-out research (used by percent), psycho- graphic/perceptual research (used by percent), and consultant generated research reports or data (used by percent).Cited by: -Radio Broadcasting has been significantly deregulated resulting in: 1.

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